How I passed’s PAL-EBM certification

The Professional Agile Leadership — Evidence-Based Management (PAL-EBM) certification is the newest offer from and has only been available for two months. I took the exam yesterday and passed it. Because it is so new, there are currently only 318 holders of the certification and little information on passing it. I have shared my experience below, along with some tips to help anyone looking to pass it.

PAL-EBM is an unusual sibling in the family. There isn’t a class you can take beforehand. It flows out of the Professional Agile Leadership stream and speaks to both leadership and non-leaders on how management and empiricism should go together. It’s the link between management and Scrum teams, helping to frame what we mean by value and how to generate and measure it. Other certifications cover the EBM principles, particularly the Professional Scrum Product Owner II (PSPO II). If you have taken either of the PSPO classes, you should already be aware of it.

In my view, this is not an easy certification to pass. The material is relatively narrow in scope. You are required to understand the principles of the guide and then apply them to different situations. While some of the questions are textbook answers, many of my exam questions focused on applying that knowledge.

How I prepared

I am a product owner and was aware of some of the concepts already. I became much more familiar with the EBM principles when preparing for my PSPO II certification last year. That gave me some understanding of EBM.

The first and the best thing you can do is read and re-read The Evidence-Based Management Guide. It is foundational to everything covered in the course. It’s like the Scrum Guide for the PSM and PSPO certifications — everything flows from it. You should be able to recite it in your sleep. Make sure you understand the EBM principles: the types of goals, key value areas and when they are used, along with the different metrics and when you should use them.

There are some additional resources on the reading list. These are quite useful and help you to understand what the certification is trying to drive at — particularly as you try to apply the framework to real situations.

I found the open assessment very helpful. I would recommend taking this over and over again until you consistently score 100%.

And that’s about it. There’s not much more you can do to prepare!

Some insights from the other side

Once you have gone through all the materials a few times, you need to start getting into the EBM mindset. Here are some principles to remember. These are rough notes I made as I went along in my preparation to keep me in the EBM mindset. I’ll use these notes myself as a checklist to apply EBM to my work.

The critical thing to remember is the purpose of EBM. At its heart, it is a framework to help an organisation review and improve its ability to deliver value to its customers. Keep this question at the front of your mind: what should I do to drive value in a complex world?

Empiricism underpins EBM:

  • Empiricism is all about gaining knowledge from experience and making the right decisions based on what you see. It helps you to take meaningful steps to deal with complex problems. Those problems can be anything we encounter — different types of risk, new technologies, changing markets and more.

Run experiments:

  • Experiment and then experiment again! Running experiments will help you gather insights into how to tap into unrealised value or understand how to close satisfaction gaps. Learn from those insights and plan your next step.

There’s no ‘us and them’­ in an organisation — we are all responsible for outcomes:

  • The role of management is to set clear goals and measure for the organisation.

PAL-EBM has been a worthwhile journey, which I have enjoyed. Anyone in any product or leadership role should read the guide and think about sitting the exam. It’ll push you to see the world through an EBM prism and help you to understand what is valuable and not. It’ll also force you to rethink your metrics and why you chase particular ones. I’ll be using the EBM to inspect and adapt our dashboards. I’m expecting it to change how the product team I work with sees and understands value.



Hello! I’m Alex, a product manager based in the UK. This is my blog about product and agile.

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Agile Alex

Hello! I’m Alex, a product manager based in the UK. This is my blog about product and agile.